When I watched the new 2010 commercial for Grey Goose Vodka, I noticed that the producers show and example of how they use framing to persuade viewers how to think about the product.
When media producers make commercials that focus on selling a product they know that in order for the product to sell they must show the product as something that is positive and enhances one’s life. This can sometimes lead to framing, which fails to explain the whole side of the story and only focuses on the part that persuades the viewer to want to buy the product. After watching the Grey Goose Vodka commercial, I saw how this concept was used.
In this commercial, a group of young adults are at a club/bar and are enjoying their drink, which happens to be Grey Goose Vodka. Everyone is smiling and having a great time, along with a drink in their hands. The commercial hints that in order to enjoy the night; one has to be drinking Grey Goose. It also points out that the men can “get with” the women they are with and that the drink gives them confidence to do so, as well as enhancing their social and flirty side. This is considered framing, because the commercial fails to show any negative or dangerous effects of drinking, only positive reactions. Alcohol commercials like this one have affects on teenager and especially college students who may see this commercial and think that in order to be “cool” and socially accepted then need to drink. Commercials like this one could possibly be linked to the alcohol problems seen in today’s society.
I agree with this kind of explanation about farming but what is the difference of this framing from commercial framing Edmonton? Just asking...
ReplyDelete