Based on lecture and the information in Ch. 13 of Media Now, the concept of priming is explained and an example is shown in “Killing Us Softly.”
The idea of priming relates images that people see in the media and then stimulates their thoughts, causing them to adopt similar views and apply them to their own lives. An example of this would be a teenage female seeing a commercial of women in bathing suits that have the “perfect” body and are seen as happy and having fulfilled lives. This may cause the girl to think that in order to be happy and liked she needs to change how her body looks. This can cause unhealthy eating habits and potentially be damaging to the girl.
The documentary “Killing Us Softly” discussed many points about how the media has negatively exploited the roles of women and how females of various ages have adopted the views of the media and apply them to their own lives. This is an example of priming; because the women who pay attention to what the media shows and says think that they should believe it. They feels as though they need to try harder to achieve the “perfect” body, wear clothes that reveal a “loose” and more sexual attitude, and take part in sex roles that leads towards women being house-wives that stay home and care for the family. Because some women take on these roles and follow what the media says, it causes men to adopt these beliefs as well and view women as less important, inadequate, and as “objects,” rather than people.
Watch Part 1 of of Killing Us Softly
Picture image found at http://www.google.com/images?q=victoria+secret+bathing+suits&hl=en&client=safari&rls=en&prmd=ivs&source=lnms&tbs=isch:1&ei=6UuUTJreJoXGlQfwsPyjCg&sa=X&oi=mode_link&ct=mode&ved=0CBYQ_AU&biw=823&bih=464
No comments:
Post a Comment