A specific concept of globalization is hybridization, which is when two separate cultures are integrated together over time, resulting into a new culture that possesses qualities of each.
An example of this can be show by the increased popularity of being to able to access different episodes of television shows whenever you want. Services such as Hulu in the United States and BBC, by use of the iPlayer, in Britain, allows people to watch their favorite shows and past episodes through access of the internet. These two countries have sparked the attention of others around the world that want to have access to these same services. Through this type of globalization, Germany has come up with a new system where viewers can purchase these special television sets, called hybrid TV’s, that allow viewers to pick and choose their favorite shows and episodes to watch. This will overtake the internet and will be like having Hulu on your television set. This new service will also be able to calculate your personal preferences of television shows and will provide suggestions for different types of shows that you may also like. This is sort of like how Pandora works for music. This shows how two different countries kind of formed together and produced a new type of television service that one day might be used all over the world.
sources used:
Pfanner, Eric. "Hybrid Internet- TV Makes Progress in EuropeE." Editorial. New York Times 21 Sept. 2009: B6. 20 Sept. 2009. Web. 19 Nov. 2010. <http://www.nytimes.com/2009/09/21/technology/21canvas.html>.
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