In today’s advancing technological society, everyone seems to be obsessed with their cell phones. People are always comparing what types of phones they have with their friends and family. And the focus always seems to be who has the fastest, coolest, most expensive, or most popular phone that does, as they say, “everything.” That is why so many advertisements try to portray the newest version of a phone as better than all the others ones out there. For example, the commercial for the new Droid 2 cell phone. After seeing this commercial, one tends to think that this phone is “the best” and that they need to go upgrade their current phones A.S.A.P! This commercial does a good job of persuading the viewer that they need this phone because it is the fastest one on the market, and that they can get things done a lot quicker. Since today’s society focuses on how to be able to multitask and do as much as one can do in a day, showing how the Droid 2 allows for more productivity and fast and easy access to the web, e-mail, and other social medias, it is considered a powerful advertisement. Especially when the human is being compared to a robot that can accomplish tasks faster, when using the Droid 2.
In order for an advertisement to be effective it has to appeal to the audience and have style, which presents amazing claims to the viewer. It also has to be ubiquitous and be able to catch the attention of the viewer so that they will be interested in what is being sold. Also, the use of sensationalism and having a “wow factor” contributes to how someone will view the product. If something is seen as amazing and useful to the viewer then they are more likely to want to purchase it.
For the Droid 2 commercial, the claim that they focus on is the new profound speed of the device and the capacity of information that it can hold. It catches the viewers attention by showing a business man in a important meeting being able to use his phone to look up information so fast that the rest of the people don’t even notice. Again the sensationalism is that the human can become like a robot when using the Droid 2, which leads to more productivity. In my opinion this advertisement does a good job of relating the product to the public and getting them to think that they need this new upgraded phone. In fact, I think that I do!
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